Episode 124 · · 37:58
Tom Rathbone joins Tye DeGrange to break down the real challenges of measuring CTV — from probabilistic Nielsen-era methods to where the industry stands today. Tom shares how TVScien...
Episode 123 · · 39:01
For Mother's Day, Tye DeGrange hands the mic to his mom — Ginger DeGrange. Rodeo queen. Horse trainer. Summer camp founder. 36-year instructor who's taught 10,000+ students the art o...
Episode 121 · · 28:48
Adam Dewer leads partnerships at Soci.ai — an AI-powered platform helping 800+ multi-location brands manage their local presence across social, listings, and reviews.In this episode,...
Episode 122 · · 34:37
The first episode of SaaS Class tackles one of the most pressing questions in B2B marketing: how do you win when your buyers are finding answers on ChatGPT and Perplexity instead of ...
Episode 120 · · 30:14
In this episode of Always Be Testing, host Tye DeGrange sits down with Lacie Thompson, an experienced agency leader, affiliate and partner marketing expert, and former operator at br...
Episode 119 · · 32:39
Kyle White is the CEO & Founder of Refinery, an AI-powered affiliate technology solution. He brings a rare blend of experience across affiliate management (Overstock, Uber), product ...
Episode 118 · · 41:39
In this episode, I sit down with Doug Bell — Fractional CMO, former leader at Automation Anywhere, LeanData, and Searchmetrics, top‑40 Substack writer, and co-host of Cannonball GTM ...
Episode 117 · · 38:35
This episode explores the future of search and digital discoverability with an experienced SEO executive and growth advisor who has worked with high-growth marketplaces and SaaS comp...
Episode 116 · · 41:34
Wade Tonkin is the Director of Global Affiliate Marketing at Fanatics, Inc., where he oversees one of the largest and most complex affiliate programs in the world. With over 20 years...
Episode 115 · · 37:19
In this episode of Always Be Testing, host Tye DeGrange is joined by Cormac Jonas, CEO and Founder of The Jonas Agency, for a deep dive into what’s actually broken in modern performa...
Episode 114 · · 43:11
In this episode of Always Be Testing, host Tye DeGrange sits down with Guillaume Cabane, Founder of HyperGrowth Partners and one of the earliest leaders to shape modern B2B SaaS grow...
Episode 113 · · 34:55
In this episode of Always Be Testing, Tye DeGrange sits down with Ziggy Kopetti, a veteran affiliate marketing operator and platform founder who has spent years working inside the me...
Episode 112 · · 28:50
In this emergency episode of Always Be Testing, I’m joined by Ben Edelman—an economist, lawyer, and one of the most respected affiliate fraud investigators in the industry. Ben has s...
Episode 111 · · 35:56
In this episode, I get the chance to sit down with Jen Goodwin, a powerhouse with 17 years of experience driving growth across e-commerce and affiliate marketing. Jen has helped scal...
Episode 110 · · 21:40
In this episode of Always Be Testing, I sit down with Howard Schaffer — a 25-year performance marketing leader, former CMO and VP across major wellness, fitness, and tech brands, and...
Episode 109 · · 29:56
In this episode, we sit down with Scott Ginsberg — VP of Performance Marketing at Penske Media, the powerhouse behind brands like Rolling Stone, Billboard, Variety, and Robb Report. ...
Episode 108 · · 34:59
This episode features Adam Robinson, Founder & CEO of Retention.com, who shares his journey from finance into tech and how he built Retention.com from the ground up into a lean, high...
Episode 107 · · 52:32
In this episode of Always Be Testing, host Tye DeGrange sits down with Amro Naddy, VP of Product and General Manager at U.S. News & World Report, where he leads digital transformatio...
Episode 106 · · 31:17
In this episode of Always Be Testing, host Tye DeGrange sits down with Michael Cole, Senior Vice President of Marketing at Everflow and active member of the Performance Marketing Ass...
Episode 105 · · 51:41
In this episode of Always Be Testing, host Tye DeGrange sits down with Bob Feist — known as the Godfather of Team Roping — a legendary cowboy, entrepreneur, and rodeo announcer. A Co...